Promo and tracking links

Promo links let you measure where your sales come from — an influencer, a partner, a newsletter or a paid ad — so you know which channels are worth your budget.

1. Create a promo link

Go to Promo links in the dashboard and create a new link. Give it:

• A slug — the short tag that appears in the URL, for example partner-radio.
• A label — a friendly name so you recognise it in your reports.
• A target — one specific event, or all your events.

2. Share the link

Append the slug to your event URL as a ref parameter:

your-event-url?ref=your-slug

Hand that link to the partner or channel you want to track. Every click is counted, and any order placed through the link is attributed to it.

3. Read the results

Each promo link shows its clicks and the orders attributed to it, so you can compare channels side by side.

4. Or use UTM parameters

Already working with UTM tags (for Google Analytics or Meta ads, say)? Those are picked up too — no promo link needed. Add them to any link to your shop or event:

your-event-url?utm_source=instagram&utm_medium=social&utm_campaign=summer

Cleartix stores utm_source, utm_medium, utm_campaign, utm_content and utm_term on the order, together with the website that referred the buyer (domain only, e.g. facebook.com). You see them on the order detail page and totalled per channel in Analytics → Sales by channel (see Analytics & exports).

A promo or UTM link to your shop's home page keeps its tracking when the buyer clicks through to an event, and links to a page with your embedded widget pass their tracking on to the checkout too.