Promo and tracking links

Promo links let you measure where your sales come from — an influencer, a partner, a newsletter or a paid ad — so you know which channels are worth your budget.

1. Create a promo link

Go to Promo links in the dashboard and create a new link. Give it:

• A slug — the short tag that appears in the URL, for example partner-radio.
• A label — a friendly name so you recognise it in your reports.
• A target — one specific event, or all your events.

2. Share the link

Append the slug to your event URL as a ref parameter:

your-event-url?ref=your-slug

Hand that link to the partner or channel you want to track. Every click is counted, and any order placed through the link is attributed to it.

3. Read the results

Each promo link shows its clicks and the orders attributed to it, so you can compare channels side by side.