Sell class packs and passes: one purchase, many visits

The recurring-customer problem

If your customers come back week after week, selling them a fresh single ticket every time is tedious for everyone. A yoga studio with a regular Tuesday crowd, a fitness class, a course that runs over several weeks — these all share the same need: let someone pay once and then attend repeatedly without a fresh checkout each time.

That is what passes do. A pass is a bundle of credits a customer buys once and then redeems across your events. Passes are available on the Studio and Pro plans.

What a pass is

You decide how broadly a pass can be spent — its scope:

• organisation-wide, valid across everything you run;
• a series built from a template;
• a set of specific events;
• or specific ticket types.

Then you set the details:

• the number of credits in the bundle;
• the price;
• an optional validity in days, after which unused credits expire.

So a classic 10-class card becomes: scope = your weekly yoga classes, credits = 10, price = whatever you charge, validity = 90 days. A course series becomes: scope = the series template, credits = the number of sessions.

How customers redeem

Redeeming is deliberately simple and secure. When a pass holder books a place, they enter the email address linked to their pass and confirm via a one-time email link. That link expires after one hour, which keeps the pass tied to the real owner without forcing anyone to remember a password.

Each booking spends one credit. The customer keeps booking until the credits run out or the validity period ends, whichever comes first. There is no separate payment at each visit — the credit is the payment.

Step	What happens
Buy	Customer purchases the pass once, gets the credits
Book	Enters the pass email, confirms via a one-time link (1-hour expiry)
Spend	Each booking uses one credit
End	Stops when credits run out or validity expires

Where customers buy passes

Passes are sold at a dedicated page on your subdomain: your-subdomain.cleartix.io/passes. You can link to it from your website, your newsletter or your social profiles. Customers buy there, then use the credits across whatever events the pass scope allows.

Refunds

Refunds on passes are intentionally strict to keep the credit accounting clean: a pass can be refunded in full, and only while no credits have been used. Once a customer has redeemed even one credit, the pass is in use and is no longer refundable. This avoids awkward part-used balances and disputes over how much a half-spent card is worth.

Who this is for

Passes fit any business where the same people come back:

• yoga studios selling a 10-class card;
• fitness classes and small-group training;
• course series that run over several weeks;
• workshops with a recurring schedule.

If you run a studio specifically, the yoga studio ticketing approach walks through how passes, schedules and class bookings fit together. Passes sit on the Studio and Pro plans — the pricing page shows where each capability lands.

A few practical tips

• Match the validity to your selling cycle. A 90-day window on a 10-class card nudges customers to keep coming without feeling punitive.
• Use template-based scope for course series so every session in the series is automatically redeemable.
• Keep the price of a pass attractive against single tickets — the whole point is to reward loyalty and smooth out your cash flow with an up-front purchase.

Passes turn one-off visitors into regulars and replace a stack of single transactions with a single, larger one. For a busy studio that is both less admin and steadier income.

Related reading

• Collect attendee details with forms — gather names and needs per class booking
• A waitlist for sold-out events — handle demand when a class fills up

Get started for free with ClearTix →